Haulotte North America puts innovation and safety first at the 2026 ARA Show

Haulotte North America participated in the 2026 ARA Show, the flagship event for the equipment rental industry in the United States. Held in Orlando, Florida, the show attracted rental professionals seeking new solutions to enhance fleet performance, operational efficiency, and jobsite safety.

Haulotte’s booth experienced strong and consistent attendance throughout the event, drawing both longstanding partners and visitors discovering the brand’s latest innovations. This year, the focus was clearly placed on smart technology, safety-driven features, and the equipment that supports safer, more productive rental operations.

A condensed line-up on the Haulotte booth

Haulotte presented a selection of eight machines designed to meet a wide spectrum of rental needs, from indoor maintenance applications to demanding outdoor jobs. Visitors particularly enjoyed getting a closer look at some of the models and rediscovering the breadth of the product range, which is a key strength of the Haulotte brand. Several of these models featured major innovations: the new Extra Step option on the Optimum 1931, the Haulotte Activ’Screen onboard diagnostic tool, the FASTN active and universal anchoring system, previously honored with the Best Safety Innovation award at the 2024 Working at Height Awards.

Machines showcased: Telescopic boom HT46 RJT O - Articulating booms HA46 RTJ O & SIGMA 46 PRO - Scissor lifts Compact 3247 & Optimum 1931 - Vetical masts STAR 20 & STAR 26J - Lightweight self-propelled booms with the 45XA.

Innovations in the spotlight: Extra Step, Activ’Screen and FASTN as key differentiators
A central element of Haulotte’s presence this year was the emphasis on technological advances designed to support safety, uptime, and simplified maintenance. “Supporting rental companies with solutions that keep their machines running at peak performance is essential. When equipment stays productive and easy to maintain, it directly contributes to better jobsite efficiency and ultimately stronger profitability for our customers.” — Paul Jensen, Americas Marketing Manager

Activ’Screen: Onboard diagnostic to amplify uptime

Integrated directly into the machine, Haulotte Activ’Screen provides operators and technicians with immediate access to key information through an intuitive, user friendly interface. The system offers step by step diagnostic guidance, calibration assistance, and on screen alerts that simplify troubleshooting and daily checks. This helps reduce downtime, improve machine availability, and ensure safer use in the field. During the show, visitors particularly appreciated the clarity of the menus, the quick access to fault codes, and the ability to streamline maintenance operations without requiring additional tools or external devices.

FASTN: active anchorage solution

Haulotte North America also highlighted FASTN, its active and universal anchoring system designed to significantly strengthen safety practices on worksites. FASTN integrates a reliable anti bypass mechanism that prevents operators from circumventing the safety device, ensuring that the equipment is always used with proper fall protection measures in place. This feature is particularly valued by rental companies, as it guarantees consistent and compliant use of their machines once deployed on the jobsite. Visitors at the show recognized the added value of a solution that not only protects operators but also provides rental fleets with a dependable, non negotiable safety standard.

Extra step option

The Haulotte Extra Step is an access option for slab electric scissor lifts, providing operators with a higher and more comfortable working position to reach hard-to-access areas such as false ceilings or overhead installations. Installed inside the platform guardrails, it adds 49 cm / 1.69 ft of working height while maintaining a safe and stable operating environment. Ideal for confined or repetitive indoor applications, it improves reach efficiency without repositioning the machine.

Strong engagement and meaningful conversations with rental professionals
The Haulotte booth experienced steady activity as rental professionals engaged in demonstrations, technical discussions, and exchanges around safety practices and fleet optimization. The team reported a particularly productive environment, with visitors eager to explore how Haulotte’s innovations and machines could enhance their rental offering. “Visitors were particularly interested in the innovations that help them operate safer and more efficiently. The ARA Show gave us the perfect opportunity to demonstrate how our technologies and support teams contribute to successful, secure rental operations.” — Paul Jensen, Americas Marketing Manager